1. Tone. If the tone is great the music captures our attention. If the tone is bad, then nothing works - it just sounds bad. B.B.King is an excellent example of the power of great tone. He plays the guitar with minimal notes with a huge tone which draws the listener in. It is incredibly powerful and moving.
There is no one universal great tone, rather every musician has to work out their tone to suit the music and to express what they want to say. Think of the tone of a few great jazz guitarists for example and you will realise just how different they can be (I am mentioning guitarists because I am one, but these things are the same for all musicians). Comparing John Scofield with Mike Stern or Pat Metheny or Jim Hall for example and you will see that all are worthy of being called great jazz guitarists, yet none of them produce a tone that is even remotely similar.
2. Time. This is a very close second for me. Time, timing and rhythm all fall under the category of time. Every great player has his or her way of feeling and playing the time and being able to project that to the listener. A few years ago I heard guitarist Pat Metheny and was blown away with the sheer power of his time and groove. It was an eye opener to say the least. A few years ago I got to play with guitarist John Scofield (Sco) in a duo format while on tour. Sco's time was so strong that there was never any doubt as to where the time was and it was super solid, yet he had the freedom to completely manipulate where he placed notes to great effect. Again, this was an eye opener.
3. Taste. Taste is subjective, but every great player applies their own taste to the music they play and it influences their decision making; whether they know it consciously or not. We choose instruments based on our tastes, we choose musicians to work with based on our tastes, we create tones based on our tastes etc, etc. So when people like what we are doing, it is often our tastes that they are agreeing with. When musicians get to a certain level there is no such thing as better or worse. No one can say Pat Metheny is better than John Scofield for example; that is a matter of taste. People who like Metheny better are basically saying they like his style of playing better - that they agree with his taste.
4. Technique. If we produce a sound then there is a technique required to doing this. All the great musicians have their technique worked out and developed to the level required to create the music. Great technique does not necessarily mean being able to play fast, unless that is what the music requires: for example, if someone is wanting to be a bebop player then the ability to play fast is very important. Any way you look at it though, having great technique and chops is an incredibly valuable asset. I work a lot on my technique, especially the ways in which I use the guitar pick, and the use of hammer-on's / pull off's (guitar techniques) and more. I do this because I want to be free to play what I want, when I want and not have technique get in the way.
So, when considering what to practise and how to do it, I keep these points in mind. I recommend the same approach to students and try to keep them focused on this. I hope this helps on your musical journey.
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