Why Spotify is great and sucks.

Spotify: the company people love and hate. When I first heard of Spotify I was excited. I decided to become a musician because I love music and the idea of having access to any music I want is amazing. This generation do not know how good they have it; or maybe that makes them value it less? 

Spotify states on their website - 'Spotify gives you millions of songs at your fingertips. The artists you love, the latest hits, and new discoveries just for you. Hit play to stream anything you like.'  So surely this a good for people who love music? This is why Spotify is great. 

Spotify is a smart company. They have figured out what people want and provided this, making money in the process. The issue seems to be that Spotify is paying a pittance to use this music, which is integral to their business. I have seen people post photos on Facebook of bank cheques for less than a dollar for a huge amount of streams. This is why Spotify sucks. 

I have heard many people say the record companies are making money from Spotify due to making a little bit from each of the large number of artists they have on Spotify. Maybe this is true, but it does not makes sense to me. One only has to think back to the days when record companies actually made money from music to see that this business model is one of diminishing returns (many record companies are closing down!). 

I have also heard many people try to claim Spotify is no different from YouTube and other similar websites. I would argue Spotify is unlike anything else so really can not be compared. YouTube is essentially a community: a social network of sorts. Spotify gives access to music to anyone for free, or for a small subscription and is designed to replace CD's and tradition mediums. 

My friend Andrew London raised an interesting point the other day during an interview for Coast Radio. Andrew has noticed a few changes in the buying habits of people at his gigs. In the past people who liked the gig would come racing up in big numbers - in a  buying frenzy if you will. He has observed a decline in the number of people who now do this. Maybe this is because people are aware they can get the music afterwards for free so why buy it?! 

Here is the key - artists need to control how their music is made available to consumers. If you do not like Spotify then do not use it. You have choices. Streaming is here to say. It is not for me to say this is a bad thing; this is being driven by what the people want. Artists need to learn how to operate in this environment. Use Spotify for what it is. 

I have a new CD coming out soon and will not be using Spotify, iTunes or any similar websites to sell my music - I will be controlling this rigourously. I might loose a few sales from people who might stumble upon my CD but I think I will gain by those who really want the music going to one place for it. I have past CD's on Spotify and will be leaving them on there - using Spotify to my advantage (hopefully). I will be making this new CD only available on Bandcamp and a few physical copies for selling at gigs. Click here to go to my bandcamp page. 

I truly believe there has never been a better time to be a musician. (Click here to read my first blog to see why I say this). Remember there are still people doing well in current times - try to figure out what are they doing differently. It is most likely they are thinking differently and using the ‘services’ to their advantage. 

Keep in touch:

YouTube - https://www.youtube.com/user/nickgranny

Facebook - https://www.facebook.com/nickgranvillemusic

... and you can download my latest album from:  nickgranville.bandcamp.com/album/home

There is no denying it - we are all influenced by others. Deciding upon your BIG THREE.

When considering the playing of any of the great musicians it becomes apparent that everyone is influenced by someone else in someway or another. All of the great players share this; no one is a total original. If they were it would be so weird to listen to that few would find it appealing.

Wes Montgomery is a good example, he was influenced heavily by Charlie Christian. I believe one of Montgomery's first regular gig's was performing a tribute of some sort to Christian. He had to sound as close as possible to his hero and was paid for it! George Benson was influenced by Wes Montgomery in a big way ... and one of Pat Metheny's key influences is Jim Hall. You can clearly hear it in Pat's sound and his approach (which is a vertical approach: see my YouTube video where I discuss working on a vertical approach using the minor pentatonic scale - click here). Yet clearly Pat has his own sound. 

I advise my students to choose three players to study and to make these people their focus. I call them the big three. To start you should consider learning these people's style, their choice of notes, their phrasing, how to recreate their tone and their time feel. At the end of the day, no matter how hard you try to sound exactly like someone else, you will never achieve it, but it does not matter. The goal is to absorb then to come up with your own sound based on a deep understanding of what came before you. As the saying goes - imitate, assimilate, innovate.

I would advise you go to the source. If for example you wanted to sound like George Benson then it would be a good idea to check out Charlie Christian. Remember, the people on your list do not have to be guitar players, although this makes it easier to directly use anything that you transcribe (knowing it will work on your instrument). Besides, if you play the guitar it is probable that you do so because you love the instrument. 

Now that you have decided on your big three it does not mean these are set in stone. This list will likely change over time but the important thing is to get started. Try to learn everything you can about these people. Some important things aspects to consider could be:

Their playing characteristics? 
What instrument / amps and effects they use?
Who are their key influences?
What makes them special?
What are the tunes they play regularly?
What is it you can borrow from them?
Are they still around to get lessons with?
What is their background? 
What is the album the everyone raves about?
What can you think of?

Keep in touch:

YouTube - https://www.youtube.com/user/nickgranny

Facebook - https://www.facebook.com/nickgranvillemusic

... and you can download my latest album from:  nickgranville.bandcamp.com/album/home

Do you have the four T's every great musician has mastered?

I often think about the great musicians and what it is that they do differently from the rest. In many cases there is no one answer that explains what the greats do. However, some musical elements are universally mastered by the greats. When teaching students (either individually or in workshops) I often talk about the 4 T's (tone, time, taste and technique) and these are the musical elements I consider to be universally mastered by the greats.

1. Tone. If the tone is great the music captures our attention. If the tone is bad, then nothing works - it just sounds bad. B.B.King is an excellent example of the power of great tone. He plays the guitar with minimal notes with a huge tone which draws the listener in. It is incredibly powerful and moving.

There is no one universal great tone, rather every musician has to work out their tone to suit the music and to express what they want to say. Think of the tone of a few great jazz guitarists for example and you will realise just how different they can be (I am mentioning guitarists because I am one, but these things are the same for all musicians). Comparing John Scofield with Mike Stern or Pat Metheny or Jim Hall for example and you will see that all are worthy of being called great jazz guitarists, yet none of them produce a tone that is even remotely similar.

2. Time. This is a very close second for me. Time, timing and rhythm all fall under the category of time. Every great player has his or her way of feeling and playing the time and being able to project that to the listener. A few years ago I heard guitarist Pat Metheny and was blown away with the sheer power of his time and groove. It was an eye opener to say the least. A few years ago I got to play with guitarist John Scofield (Sco) in a duo format while on tour. Sco's time was so strong that there was never any doubt as to where the time was and it was super solid, yet he had the freedom to completely manipulate where he placed notes to great effect. Again, this was an eye opener.

3. Taste. Taste is subjective, but every great player applies their own taste to the music they play and it influences their decision making; whether they know it consciously or not. We choose instruments based on our tastes, we choose musicians to work with based on our tastes, we create tones based on our tastes etc, etc. So when people like what we are doing, it is often our tastes that they are agreeing with. When musicians get to a certain level there is no such thing as better or worse. No one can say Pat Metheny is better than John Scofield for example; that is a matter of taste. People who like Metheny better are basically saying they like his style of playing better - that they agree with his taste.

4. Technique. If we produce a sound then there is a technique required to doing this. All the great musicians have their technique worked out and developed to the level required to create the music. Great technique does not necessarily mean being able to play fast, unless that is what the music requires: for example, if someone is wanting to be a bebop player then the ability to play fast is very important. Any way you look at it though, having great technique and chops is an incredibly valuable asset. I work a lot on my technique, especially the ways in which I use the guitar pick, and the use of hammer-on's / pull off's (guitar techniques) and more. I do this because I want to be free to play what I want, when I want and not have technique get in the way.

So, when considering what to practise and how to do it, I keep these points in mind. I recommend the same approach to students and try to keep them focused on this. I  hope this helps on your musical journey.

Keep in touch:

YouTube - https://www.youtube.com/user/nickgranny

Facebook - https://www.facebook.com/nickgranvillemusic

... and you can download my latest album from:  nickgranville.bandcamp.com/album/home